Wall, South Dakota
Wall Drug
The sprawling cluster of buildings that make up Wall DrugHave you ever been in traffic, maybe in Boston, Chicago or Atlanta and noticed a Wall Drug bumper sticker on one of the cars in front of you? Perhaps you’ve wondered, “What is this Wall Drug, and why does a drug store have bumper stickers?” The fact of the matter is that Wall Drug is a variety of things, least of which is a drug store. Part of its mystery and allure may come from the fact that it’s pretty far from anywhere. To find Wall Drug you’d have to either plan a trip out through the badlands of South Dakota or just happen to be passing through on Interstate 90. It’s impossible to ignore the signs along the highway for hundreds of miles in either direction, beckoning like The Thing on Interstate 10 in Arizona. Since there’s really nothing else around for miles, it almost makes sense to stop, which is exactly what Nebraskan pharmacist Ted Hustead and his wife Dorothy realized when they bought a little drug store in Wall, South Dakota back in 1931. What took a little time was to figure out how to get the lines of people heading down Interstate 90 to see the relatively new Mount Rushmore to stop in their little town. It was Dorothy who hit upon the idea to offer travelers free ice water, and as the saying goes, if you build it they will come. Billboards on the highway attracted travelers and business got so good that they grew from a storefront drug store to what amounts to a rustic, western-themed mall and entertainment complex encompassing an entire city block. Read the rest of this entry »
